Daniel Able

Fractional CMO & Revenue Executive

Daniel Able.

Real-world experience.
Extraordinary perspective.

Daniel Able smiling, wearing a navy suit

The floor. The strategy.
The bigger picture.

Let’s talk

Not just an advisor.
An operator.

Daniel’s perspective wasn’t built in a boardroom.
It started on a showroom floor.

From a Chrysler Jeep dealership in Lexington, South Carolina, to selling vehicles around the world through eBay, Daniel learned that digital trust has to be earned.

At Stokes Automotive Group, he progressed from Internet Director to Variable Operations Platform Director, helping lead facility expansions, new rooftops, and the teams behind them.

  1. Internet
    Director
  2. Preowned
    Sales Director
  3. General
    Sales Manager
  4. General
    Manager
  5. Variable Operations
    Platform Director
Explore the dealership story

Big experience.
Bigger perspective.

20+

Years in retail automotive.

From frontline sales to multi-rooftop leadership.
Experience with the real decisions behind the results.

The dealership experience

$2.5M+

Annual marketing budget managed.

Driving direct traffic. Holding vendors accountable.
Putting every marketing dollar to work.

The marketing experience

$10M+

From zero to recurring revenue.

As National Sales Manager at CarCutter, Daniel spearheaded
zero-to-$10M+ ARR growth and its US market expansion.

The SaaS experience

People make
performance.

At Stokes, Daniel built a centralized business development center around consistent training, clear expectations, and genuine investment in his team.

The leadership approach ↗
$1.2M

Centralized BDC payroll oversight

3 managers15 representatives

Experience across Stokes Automotive · CarCutter · Affinitiv · UpdatePromise

Less complexity.
More possibility.

Too many vendors. Overlapping tools. Disconnected data. Daniel audits the whole picture and brings it into focus.

Disconnected systems
30 systems → 10 essential platformsIllustrative visualization

His approach: audit what’s there.
Eliminate overlap. Connect what matters.

Explore the marketing approach

Built for your
side of the business.

Someone who’s been
in your seat.

Marketing spend without clear returns. A disconnected tech stack. Teams stretched across rooftops. Daniel brings firsthand operating experience to diagnose the friction and build a practical path forward.

  • Marketing and vendor accountability
  • Multi-rooftop operations
  • Team development and process discipline

Explore the expertise

Digital marketing & vendor strategy

Local SEO, paid search, answer engine optimization, and clear attribution. Daniel connects acquisition strategy with the systems and vendors responsible for delivering it.

Digital marketing experience ↗Vendor management experience ↗
SaaS consulting & go-to-market

Translate retail reality into product decisions. Build market-entry strategies, navigate enterprise and OEM relationships, and design adoption around the way dealerships actually work.

SaaS experience ↗
Dealership operations & leadership

From inventory and lead management to facility launches and centralized business development. Daniel leads with consistent training, clear expectations, and investment in people.

Dealership experience ↗Leadership experience ↗
Continuous learning & certifications

Google AI Professional, Digital Marketing & E-Commerce, Workspace Administrator, and People Management Essentials. HubSpot certifications span marketing, sales enablement, inbound, and sales management.

Certifications and training ↗
Vendor management ↗Certifications & training ↗Strategic FAQ ↗

From diagnosis
to doing.

  1. Week 1

    Diagnose

    Audit the operations, spend, technology, and revenue drivers.

  2. Weeks 2–3

    Build the roadmap

    Set the strategy, priorities, and practical operational fixes.

  3. Weeks 4+

    Execute & measure

    Work alongside the team. Track outcomes. Hold the work accountable.

YOUR NEXT CHAPTER

Let’s build
what’s next.

A conversation about where you are,
what’s getting in the way, and what comes next.

Let’s talk
thedanielable@gmail.com LinkedIn Strategic FAQ
Daniel Able.