Experience.
Always evolving.

Twenty years in automotive and SaaS taught me that theory without execution is worthless. I built my career proving results: $10M+ in SaaS ARR, $2.5M+ in managed marketing budgets, multi-rooftop dealership platforms scaled from the ground up. But staying ahead in a rapidly changing landscape requires relentless upskilling.

After my last corporate role, I deliberately invested a quarter into earning advanced certifications from Google, HubSpot, and now Claude Academy. This wasn’t resume padding. It was a deliberate commitment to ensure my clients benefit from cutting-edge AI, modern marketing infrastructure, and proven leadership methodologies. Every certification here translates into immediate, measurable value for you.

Google AI Professional Certification

Advanced fluency in applied artificial intelligence designed to accelerate business growth and operational efficiency. This comprehensive 8-course program validates hands-on expertise in deploying generative AI across core business domains. I focus on three things: transforming complex data into actionable insights, automating routine workflows that drain time, and building custom AI applications that drive measurable strategic outcomes.

Courses: AI for Research & Insights, AI Fundamentals, AI for App Deployment, AI for Brainstorming & Planning, AI for Content Creation, AI for Data Analysis, AI for App Building, AI for Writing & Communicating

Google AI for Research and Insights

Google AI Fundamentals

Google AI for App Deployment

Google Accelerate Your Job Search with AI

Google AI for Brainstorming and Planning

Google AI for Content Creation

Google AI for Data Analysis

Google AI for App Building

Google AI for Writing and Communicating

HubSpot Academy - AEO Fundamentals

AI isn’t just for internal efficiency. It’s reshaping how customers find you. This certification validates expertise in optimizing your content, products, and business presence for AI-powered search and conversational interfaces like ChatGPT, Claude, and others. For dealership owners, this means your inventory and brand show up when buyers ask AI assistants for recommendations. For SaaS founders, it means your product gets discovered where your buyers are already asking questions.

Google Digital Marketing & E-Commerce Certification

190 hours of hands-on mastery across Google Ads, Google Analytics, Shopify, and HubSpot. This certification reinforces executive-level revenue strategy with technical proficiency in deploying programmatic campaigns, analyzing performance data to reduce acquisition friction, and engineering scalable marketing ecosystems. I use this every day when auditing dealership marketing spend and architecting SaaS go-to-market strategies.

Courses: Foundations of Digital Marketing, Attract & Engage Customers, From Likes to Leads, Email Marketing, Marketing Analysis & Measurement, E-Commerce Store Building & Management, Customer Loyalty & Retention

Foundations of Digital Marketing and E-Commerce

Attract and Engage Customers with Digital Marketing

From Likes to Leads: Interact with Customers Online

Think Outside the Inbox: Email Marketing

Assess for Success: Marketing Analysis and Measurement

Make the Sale: Build, Launch and Manage E-Commerce Stores

Satisfaction Guaranteed: Development Customer Loyalty Online

HubSpot Academy - Sales Enablement Certified

Your sales team is only as good as the tools, content, and training they have. This certification ensures every salesperson on your team has the playbooks, templates, data, and confidence to close deals consistently.

HubSpot Academy - Inbound Certified

The inbound methodology is the antidote to spray-and-pray marketing. This certification validates mastery of attracting customers through valuable content, engaging them through personalized experiences, and delighting them through customer success. Whether you’re a dealership optimizing your digital retail strategy or a SaaS founder building a scalable customer acquisition engine, this framework works.

HubSpot Academy - Digital Marketing Certified

Mastery of modern digital marketing strategy, tactical execution across channels, and measurement discipline. This goes beyond tools, it’s about the thinking that drives results.

HubSpot Academy - Frictionless Sales Certified

Sales friction kills deals. This certification validates expertise in removing the barriers that slow down the buying process: complicated demos, unclear pricing, slow response times, confusing next steps. For dealerships, this means streamlined digital retailing. For SaaS, this means shorter sales cycles and higher close rates.

Google People Management Essentials

Research from decades of high-performing teams, translated into actionable leadership strategies. This certification from The Google School for Leaders focuses on the skills that actually move the needle: advanced coaching, effective delegation, the SMART goal framework, the SBI feedback model, and leveraging AI as a daily management tool. I apply this when advising dealership GMs on culture and retention, and when consulting SaaS founders on scaling their teams.

Create a High-Performing Team

Set and Achieve Team Goals

Support Individual Growth and Development

Grow as a Manager

Google Workspace Administrator Certification

Enterprise cloud infrastructure, data governance, and organizational security aren’t sexy, but they’re foundational. This intensive certification validates hands-on expertise in the Google Admin console, enabling strategic architectural design of core services, organizational unit structures, and compliance protocols. For growing dealership groups and SaaS companies, this means secure, scalable operations that don’t break as you scale.

Google Workspace User and Resource Management

Google Workspace Core Services

Google Workspace Data Governance

Google Workspace Security

Google Workspace Troubleshooting

HubSpot Academy - Sales Management Certification

Building and scaling a high-performing sales organization is different from being a great salesperson. This certification validates expertise in hiring, coaching, forecasting, and holding your sales team accountable to outcomes. It’s the bridge between individual contributor and leader.

Focus strictly on feature execution and tool configuration within the HubSpot platform itself. They show the mechanics of the interface (e.g., setting up pipelines, building automated workflows, configuring Prospecting Agent, tracking properties, or managing report dashboards).

HubSpot Reporting Certified

HubSpot Sales Hub Software Certified

HubSpot Content Hub Software Certified

The landscape changes fast. AI, marketing channels, tools, methodologies. I’m committed to staying ahead. I’m currently pursuing Claude Academy certifications to deepen my expertise in AI-powered workflows and prompt engineering. This ensures every recommendation I make to my clients incorporates the latest in AI capabilities.

Expect me to be constantly adding to this list. A fractional executive who isn’t learning is already obsolete.